When we came up with the company name, we went through a ton of words. It was a full day of brainstorming, and it still remains a bit of a mystery how askew came into the mix. However, it was a word that we all liked and liked how it sounded. Plus, we figured it was perfect because we are all “a little off”. As we tested how it sounded in all its potential pronunciations, it made us smile and laugh — a definite keeper. The only thing was certain pronunciations make it sound like a sneeze, which made us think of this design:

[Michelle]